Choi Fung Hong Rebranding project

2014
 

Packaging design, Eco-bag design, Interior design, customer journey

Project background

This is an re-branding project, I am required to create a brand book for an existing company Choi Fung Hong in Hong Kong. In the brand book, I had studied and investigated the market analysis and visual audit of the brand. After that, I concluded and suggested new branding strategy and execution for Choi Fung Hong. A new branding strategy from logo, packaging, eco-bag and interior design gives a brandnew image to customers.