Project background

This is a branding project, I am required to create a brand book for an existing company. In the brand book, I had studied and investigated the market analysis and visual audit of the brand. After that, I concluded and suggested new branding strategy and execution for the company.

Strategy 1: An application for Mrs Fields
1. Increase the popularity 
2. New function (E-coupon) in order to increase the sales volume
3. Online purchasing function 

 

Strategy 2: Provide smoothies for breakfast and teatime period