LET'S GO YUM CHA
BOARD GAME DESIGN
2015
Packaging design, Board game design, Illustration, Promotional campaign, Instruction video
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Project background
Yum Cha culture, the identity of Hong Kong has a multi-level meaning to us, not only for the meaning of drinking tea or satisfy one’s hunger, but also involves in its content, form and the values of Hong Kong society. Yum Cha is definitely link up with our life because we often eat dim sum and held different kind of important stage of life events in there. For example, celebrating full moon of babe, getting married or even the Funerals are all happened in Chinese restaurant so I want to promote this unique culture to the foreigners.
Design concept
Most of the article or books often introduce Yum Cha culture of Hong Kong, but rarely introduce why Yum Cha is such meaningful to us. Also, most of the foreigner may not familiar with the term of “yum cha”. So I hope all the user can know how yum cha link up our life and experience an different yum cha journey by playing this board game.
Instruction Video